About Us

Our Ethos
“We believe that the power of strong collaboration, communication and connections, with reciprocity at the core, is key to the success of our business community.”

Meet the Team

Lara Addison
Marketing Co-Ordinator

Lara is responsible for the Circle Club’s Social Media including the promotion of our events, boosting membership, and supporting members. She is also the main content designer of the marketing material for both our online and offline platforms. Not only does Lara’s background in Marketing add value to The Circle Club team, but she also has considerable experience in Design and Photography.

Sienna Stafford-Watkins
Membership Co-Ordinator

Sienna supports Rosie in the general management of our memberships. She is always happy to help and support our members throughout your membership. Sienna is a super dynamic and hardworking individual who ensures all our members get the most out of The Circle Club. Her bubbly and friendly aura helps to make sure everyone always feels comfortable and relaxed at our events.

Sabrina Fernandes
Travel Concierge

Sabrina is The Circle Club’s very own Travel Specialist. 

Sabrina’s passion for travel all started from the moment she left college and was employed by a well known luxury tour operator. Working in sales for some years and she gained invaluable experience and worldwide destination knowledge. Following her sales role, she then moved to a conference and incentive department, where Sabrina was very fortunate to work with high-end, blue chip companies on their employee incentives and conferences. Clients consisted of automotive, healthcare, financial services and pharmaceutical to name a few. 

During Sabrina’s time as an Event Coordinator, she learnt that attention to detail, creativity, thinking outside the box and following a clients remit are so important. All skills that she still utilises today. 

Making memories with each holiday is so important to Sabrina, so your holidays will always be tailormade for you. Part of her service will also include taking care of things such as, checking you in for your flights, dinner reservations, any hotel requests, airport transfers or hotel accommodation here in the UK before you fly. Sabrina aims to manage your booking in its entirety from start to finish, so you don’t need to think about anything apart from getting on that plane!

How it started
THE CIRCLE CLUB, a private members business club, has been in the making since September 2019 but under a different guise, however, due to the recent COVID-19 pandemic, an opportunity arose to further develop an existing successful business club, Concannon Connection. 

For those of you who don’t know, Concannon Connection was set up by Cherie Concannon who is an exceptional business coach based in Leicestershire looking after top Managing Directors in Leicestershire and beyond. She created Concannon Connection some years ago and has been incredibly successful in building an extensive and exclusive business club. COVID-19 brought about the realisation that Cherie needed to concentrate on the RPO (Raising Performance in Operations) side of her business (increasing productivity in manufacturing) which is growing rapidly, and she subsequently decided to step down. Together, the members decided that this thriving business community which Cherie had nurtured needed to be maintained and the decision was made to re-brand and re-launch as THE CIRCLE CLUB, managed by The House of LM Ltd. 

The offering and format of the club has changed, however, Cherie’s key ethos of reciprocity remains the same and will always be at the core value of the club. Even allowing the group to remain together under a new guise shows her personality in abundance.  

How it’s going

Since officially launching The Circle Club in July 2020 we have been through many exciting changes and challenges, including multiple lockdowns and over 160 events, all of which have brought our community of members closer together each time.

At The Circle Club, we aim to create a relaxed, friendly and supportive environment that makes any guest feel welcomed and all of our members supported.

After the success of our Leicestershire Circle, we launched into Derbyshire in March 2021 and we will be launching into Nottingham at the end of 2022.

Moving forward, there will be more circles popping up in different counties across the whole of the UK opening so many more doors for our members.


What will you get?
The aim of THE CIRCLE CLUB is to bring together elite, like-minded business owners and professionals with a passion for self-development and a thirst for knowledge. Through our unique networking opportunities, we can enhance your business and raise your individual profile within the community whilst ensuring you are accountable for all your goals. We can help you to be the best version of yourself whilst being mutually reciprocal and holding strong philanthropic values. These key ingredients will help to grow your business, increase your profit and expand your client base.

Why not submit your application to join the club now – Register Here

“I joined to meet fellow business owners so we can share skills and knowledge and help each other with our business ventures. I have found The Circle Club to be the most engaging and welcoming networking group of all the ones I have been too.”

– Dave Ricks – Light Up Creative